Okay, a lot of new stuff has happened on Facebook in recent months, but I think one of the coolest ones is the ability for pages to now put “Call to Action” buttons on your posts. And I’m talking about your regular old posts not just ad posts. To me, that’s an amazing new development.
For anyone who might not be familiar with the term “call to action,” here’s a quick definition. “Call to Action” or CTA is a marketing and advertising term that refers to the thing, the action, that you want your prospective customer to do. You see them all the time:
- Buy Now
- Click Here
- Call Today
- Clip the Coupon and Mail It In
All of those are calls to action. The value of having one is based on a simple and extremely well researched idea that has proven that you need to tell people what you want them to do. It might seem obvious to you that if you are writing a post about your new novel or your new widget or whatever else, then, I mean, duh, obviously you want people to go buy it right? Well, maybe. But marketers don’t believe in taking chances, so everyone whose ever done any marketing seriously understands the value of having some kind of call to action. So, there you have it.
Anyway, call to actions on Facebook have sort of been this weird thing. They want to sell ads to people, but they had rules about not having calls to action in ad text. Uhhh, okay. But whatever. But now you can do that for your ads via using the buttons they’ve made. And more importantly, at least to me, you can also do it for regular posts. Here’s an example from one I just did: